Limor Shoval
A platform to engage with High tech, Startups, Entrepreneurs
UX design lead - in charge of all aspects of UX development.
Designed prototypes for desktop, web and mobile platforms including landing page, on-boarding, and event calendar.
Outcomes
Landing page for new members
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The goal behind the landing page design is to create an environment for the new user that is both easy to understand and visually pleasing.
Intro page
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The goal behind Intro page design is to create a central information hub for the user.
Here they can get information about different clubs, events, and community news.
Overview
INTRO is a community for Israeli executives and founders residing in the Silicon Valley.
Discover the User
INTRO website users are the community of high-tech professionals in Silicon Valley. Intro users work at large tech companies, startups, and entrepreneurs
Developing a Solution
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Simplified sign up and overall user experience as appropriate for typical professional users, both in desktop and mobile prototypes.
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The process includes:
- landing pages
- registration
- on-boarding
Define the Challenge
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INTRO’s goal is to promote networking, ideas exchange, and mutual assistance among its members.
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The challenge is to design an adaptable web interface to best serve client, member, and members to be
Delivery and Feedback
By testing the website we found out that since the directory functionality was added, it has been showing increase in traffic and usage of the web site.
Design Process
User Flow
User Type
Ideation
Please join my office gang to our journey
Developed illustrations for visual persona types
Wireframes
Created responsive wireframes for both: mobile and desktop
Landing page
Increasing activation:
Used progressive disclosure to reduce users cognitive load, creating value in saved time
![ZinkLocalWix [Recovered]-11.png](https://static.wixstatic.com/media/48d54c_43e0af8793d94d36b94a7ada5e055417~mv2_d_3408_2416_s_4_2.png/v1/fill/w_711,h_510,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/ZinkLocalWix%20%5BRecovered%5D-11.png)
Registration
Improving retention:
Simplify forms into simple questions to improve user experience.
Increasing activation:
Consolidated forms to reduce time spent filing the forms (the main pain point), removing any redundant questions
INTRO Page
Increasing comprehension:
Create an easy format to help users sense of confident with INTRO information page
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Improving usability:
Placed the directory first in order to help the users to achieve their goal easily
![ZinkLocalWix [Recovered]-12.png](https://static.wixstatic.com/media/48d54c_546af2e5b2b24e929dcf5667925d26a8~mv2_d_3424_4177_s_4_2.png/v1/fill/w_720,h_871,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/ZinkLocalWix%20%5BRecovered%5D-12.png)
Directory
Increasing Find-ability:
Created a well-defined information architecture and easy to find functionality.
![ZinkLocalWix [Recovered]-13.png](https://static.wixstatic.com/media/48d54c_08b07d911aa6433db20a85dea6c8b3fe~mv2_d_3353_1507_s_2.png/v1/fill/w_696,h_323,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ZinkLocalWix%20%5BRecovered%5D-13.png)
Desktop screen versus Mobile screens
VS
Desktop
Mobile
Achieving optimal layout based on the platform real estate.
Iterating on INTRO page layout
Increasing comprehension:
Create an easy format to help users sense of confident with INTRO information page
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Improving usability:
Placed the directory first in order to help the users to achieve their goal easily
V1
V2
