Limor Shoval
A platform to connect Schools with
Local Businesses
As design lead, I was in charge of everything from defining the strategy and scope of our work to designing the UX + UI and branding.
Overview
ZinkLocal fundraising app that helps raise money for schools by partnering with local businesses.
Discover the User
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ZinkLocal app users are:
- schools
- families,
- local merchants
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Schools that looking for funds and merchants that want to help and at the same time be successful and give back
Developing a Solution
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Designed a mobile app that is user-friendly.
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Created a logo and UI guidelines that aligned with the company identity.
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Designed marketing assets such as landing pages, websites, and emails.
Define the Challenge
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The challenge is to design a mobile app that would be beneficial for all parties involved
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Create identity and marketing assets to spread the word about the new app.
Delivery and Feedback
Demonstrated solutions by building and ZinkLocal app and website
Outcomes
Mobile App
A mobile app for schools fundraising. The idea behind the design is to be beneficial for all parties involved, to be user-friendly, and visually pleasing.
Website
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The goal behind the website design is to create a site that spread the word about the new app between the merchants and school parents
Identity-Logo Design Process
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The goal behind the logo design is to emphasize the value created both for schools and local businesses by offering a fundraising platform that connects the two in a meaningful way. Several of the iterations are shown below. I led the process which involved consulting with the founders, marketing and others on the team.
Exploration Process
Final Design
Identity-UI Guideline
Drove the creation of UI guideline that was used throughout the design process.
ZinkLocal App Screens
![ZinkLocalWix [Recovered]-05.png](https://static.wixstatic.com/media/48d54c_fadd61e0c4ca48d3ac68db8899563516~mv2_d_3909_3030_s_4_2.png/v1/fill/w_981,h_760,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/ZinkLocalWix%20%5BRecovered%5D-05.png)
Iterating on fundraising progress
![ZinkLocalWix [Recovered]-08.png](https://static.wixstatic.com/media/48d54c_9aaabd52f73f41578de53ddac14aafe0~mv2.png/v1/fill/w_890,h_116,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ZinkLocalWix%20%5BRecovered%5D-08.png)
option 1
Progress bar feature
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option 2
Current side by side the Goal
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option 3 - final version
Using the word: "Raised"
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Option 3 was chosen for V1.0 based on a tight implementation schedule. Plan to move to option 1 in future V1.1 release.
Iterating on certificate progress
![ZinkLocalWix [Recovered]-09.png](https://static.wixstatic.com/media/48d54c_b7bda1ba99d64c8d8b2206fbdd729ec5~mv2_d_2855_1496_s_2.png/v1/fill/w_600,h_314,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ZinkLocalWix%20%5BRecovered%5D-09.png)
The final option uses more limited "real estate" per certificate which increases the "Buy" button importance.
option 1
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option 2- Final
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Website screens
Clear and concise design that is easy to use both by merchants and school parents
Increasing Findability:
Designed a well-defined information architecture and easy find functionality for user
Increasing comprehension: created an easy format to help users feel confident with the site information
Improving usability:
Placed the “Sign up” first in order to help the users to achieve their goals easily
Increasing activation:
Use progressive disclosure to reduce users cognitive load, creating value in saved time
Landing Page
Created Beta site Landing Pages for both mobile and desktop
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UI Steps Bar
Optimized Sign in a process by reducing the number of steps from 5 to 3
Initial 5 steps option 1
Initial 5 steps option 2
Optimized 3 steps option 1
Optimized 3 steps option 2, Final
Final Screen
