Limor Shoval
UI &Visual designer
Designer and producer at israelivisualarts.com. Revised and built the website from the ground up, the new website accomplishes better alignment with the company business direction.
Define the purpose of the site and identify potential users
Process
Define the purpose of the site and identify potential users
Create an easy to navigate layout
Create a navigation bar that is easy to use such that both the curator and artists are able to find the relevant materials faster and without friction.
Research
Challenge
Design
What is the purpose of the website?
Who is going to use the website?
Why are they going to use it?
How are they going to be exposed to the information in the website?
What- The research showed that the website should function as the owner's portfolio.
Who and Why- there are two groups of potential clients:
1. Exhibition curator at the museums, galleries, and organizations.
2. Artists that are looking for representation
How- searching the web or receiving a link to the website via email or social media.
Create an easy to navigate layout
Create a consistent,
clean, and clear design.
Research
Challenge
Design
Design a logo for the business
that represents the core values of "Israeli visual arts".
Visual guidelines
Design the website such that it is consistently
clear, easy to navigate and has a clean design.
Create easy and communicative
Search bar
Logo Design
The request from the Israeli Visual Arts owner was to find a flowing font for the logo that would reflect the art that the business represents. I decided to divide the logo into two parts: the name of the business in cursive and the owner information in a clean font that represents the owner's qualities.
Interaction Design
Artist Galleries Page
Haya Graetz-Ran Page
Rafi Perez Page
Artist Galleries Page
The idea behind the website design is to represent the art in an honest and clean manner while avoiding shadowing or misrepresentation of the artwork.
Search Bar Design
The search bar was designed to provide each group of potential users an easy way to find the information they are looking for.